Understanding Large-Scale Dynamic Purchase Behavior
نویسندگان
چکیده
A scalable model-based approach to gain insights in dynamic purchase behavior for large product assortments and customer bases.
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ژورنال
عنوان ژورنال: Marketing Science
سال: 2021
ISSN: ['1526-548X', '0732-2399']
DOI: https://doi.org/10.1287/mksc.2020.1279