Understanding Large-Scale Dynamic Purchase Behavior

نویسندگان

چکیده

A scalable model-based approach to gain insights in dynamic purchase behavior for large product assortments and customer bases.

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ژورنال

عنوان ژورنال: Marketing Science

سال: 2021

ISSN: ['1526-548X', '0732-2399']

DOI: https://doi.org/10.1287/mksc.2020.1279